OREGON BLUEBERRY™

GENETICS

(Experience x Science x Creativity) = Success

A successful breeding program is built upon the pillars of experience, creativity, and science.  Absent any of these, great varieties become merely a product of luck.

A new generation, for the next phase of industry growth.

We are developing a new generation of blueberry varieties based upon our collective strengths that will be instrumental to growers throughout the world as they position themselves for the next phase of industry growth. Our program has a broad focus to serve the needs of every climate, elevation, and growing method. All of our selections are trialed in varied locations around the world.

We know what is important to growers because we have been blueberry farmers for more than 40 years.

Our experience not only influences our development priorities, it also impacts our ability to intelligently evaluate our products before we recommend them to growers. With the goal of developing the best product for specific markets, we rigorously test our selections at multiple sites and examine them for vigor, yield, overall fruit quality, cultural needs, storage life and comprehensive suitability for each climatic region.

Creativity is the intangible that threads together experience and science for optimal results.

With our extensive background as growers and breeders, we have developed a vast knowledge base that influences our breeding strategies. Much of our time is spent considering the best attributes of all of the varieties developed and found in nature over the past 40 years and scheming genetic paths leading to new and better cultivars. It takes patience, vision, and time but the end result is a product of artistry as well as science.

Of course, nothing happens without utilizing the most advanced scientific tools and methods available

including certain proprietary tools developed at or for Oregon Blueberry™. The world of science and technology is evolving with many developments in process that will surely impact the speed of future genetics. For the foreseeable future, we continue to view science as an equal component in a three pillared breeding program structure.

Creativity is the intangible that threads together experience and science for optimal results.

With our extensive background as growers and breeders, we have developed a vast knowledge base that influences our breeding strategies. Much of our time is spent considering the best attributes of all of the varieties developed and found in nature over the past 40 years and scheming genetic paths leading to new and better cultivars. It takes patience, vision, and time but the end result is a product of artistry as well as science.

Of course, nothing happens without utilizing the most advanced scientific tools and methods available

including certain proprietary tools developed at or for Oregon Blueberry™. The world of science and technology is evolving with many developments in process that will surely impact the speed of future genetics. For the foreseeable future, we continue to view science as an equal component in a three pillared breeding program structure.

We’ve got your varieties handled.
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